Cursed Seas

How to play Cursed Seas

“Just being a content studio is great, but if you can bolt engagement products onto your offering, you’re going to stand out from the crowd.”

For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.

The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.

How to play Cursed Seas

Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.

“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”

Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.

What is Cursed Seas?

For operators, that consistency has practical value. A recognizable, high-output supplier with deep coverage of proven themes gives casino lobbies dependable filler content that players already understand at a glance.

3 Aztec Spells slots into that logic. It expands Spinomenal’s coverage of a durable theme category without requiring the studio to teach players anything genuinely unfamiliar.

The broader takeaway is about production strategy rather than innovation. Spinomenal’s catalog shows a provider that competes largely on breadth and speed, keeping a wide variety of themes live and continually topping them up.