Primal Spirits

What is Primal Spirits?

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).

Assuming that 8% spurt is realized, it’d be impressive because since the end of the 2025 football season, only Missouri and Alberta, Canada joined the live and legal sports betting party with Arkansas opening to DraftKings and FanDuel earlier this year.

Prediction markets have proven effective at attracting sharp bettors and high-rollers who are often limited or banned by traditional sportsbooks. However, consumer surveys indicate that when given the choice between a sportsbook and a yes/no exchange, most recreational bettors still prefer the traditional sportsbook interface. That dynamic helps explain why prediction markets remain in second place.

How to play Primal Spirits

Yahoo Finance has soured on prediction market Polymarket, closing a deal between the financial news platform and the event contract operator in less than a year after it began. 

The two companies began collaborating in November 2025. As part of the deal, Polymarket provided data for a dedicated prediction market section on Yahoo Finance. The feature provided market-based probabilities of economic, political, and financial developments alongside Yahoo Finance content. 

The Yahoo Finance prediction market section was taken out in April. The companies have now confirmed that the larger deal is also off, as reported by Bloomberg. 

About Primal Spirits

It will also double as a built-in alibi for any romantically involved conventioneer who mistakenly comes home with glitter on their clothes.

“Oh, didn’t I mention we saw the new Wizard of Oz, honey?”

The upgrade adds fireworks that celebrate Dorothy’s originally intended exit home, safely heating the air between the seats and the screen as the hot-air balloon lifts off without her. (Sorry, did we really spoil that for you?)