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The sheer scale of pachinko underscores Japan’s complex relationship with gambling. Valued at around $130 billion in 2020, the industry represented roughly 2.5% of Japan’s GDP, highlighting its significant place in the country’s leisure economy.
Developers could absolutely take away lessons on entertainment and engaging the local audience from this longstanding tradition.
Perhaps casinos in Japan could be more slot-heavy, suggests Leckert. “It’s obvious that, culturally, the Japanese have enjoyed playing these machines. Slots might be more successful in Japan than in Macau or Singapore.”
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Veikkaus has submitted licence applications as a private entity, joining around 50 other companies that had applied to join the upcoming market by the end of June.
The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.
The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.
How to play Thor X
Bengtsson described the growth and early signs of success across the platform as “encouraging”.
“Growth continues to be driven by existing customers in slots and casino, although we are starting to broaden our offering through our sport business where recent momentum has been building.”
While Sun International did not disclose SunBet’s current share of the South African online market, the company in March said it had plans to double its market share.